So… What is Drybox?
Drybox is what happens when fruit gets a glow-up.
We take real fruit, remove the water (not the fun), and turn it into crunchy, naturally sweet snacks people of all ages get addicted to. No added sugar, no weird ingredients, no fake stuff — just real fruit doing its thing.
We believe healthy snacks shouldn’t taste “healthy.”
They should taste exciting, crunchy, colorful, and impossible to stop eating.
Somewhere between a fruit company, a snack obsession, and a slightly chaotic family business… Drybox was born.
Today, our products are sold across the U.S., Türkiye, and beyond — but at the heart of everything is still a team of people who genuinely love food, creativity, kids, branding, and building fun things together.
Drybox is proudly a 65% women-owned company and a 100% women-powered team. Our team brings together different backgrounds, experiences, cultures, and perspectives — and we believe that diversity is one of the reasons the brand feels so alive, creative, and connected to real people.
We also care deeply about giving back. Alongside building better snacks, we support environmental and sustainability-focused initiatives, including donations to TEMA Foundation in Türkiye, helping contribute to reforestation and environmental awareness projects.
And yes… we take our crunch very seriously.
CEO of Fruits 🍉
Nikol Basoglu Kocadag
Founder of Drybox, professional snack pusher, mother of three, and card & art collector.
Nikol is the kind of person who can discuss retail strategy, packaging colors, influencer campaigns, collectible cards, and mango texture… all within the same five minutes.
Part entrepreneur, part creative brain, part child at heart — she built Drybox with one mission: making healthy snacks actually fun.
If you hear someone saying “but what if we made it cooler?” in the office… it’s probably her.
Co-Founder & Head of U.S. Operations 🇺🇸
Yağız Kilic
One of the founding minds behind Drybox and a key part of the company’s growth journey from day one.
Yagiz oversees U.S. operations while also coordinating production planning, sales growth, and operational organization between Türkiye and the U.S. market. From retail relationships and logistics to making sure products are produced, packed, and delivered smoothly — he helps keep the entire system moving.
A strong operator with a sales mindset, he’s known for solving problems quickly, staying calm under pressure, and making things happen behind the scenes.
Outside of work, he’s also a fitness enthusiast who somehow manages to balance warehouse chaos, international operations, and gym discipline surprisingly well.
Chief Financial Officer 💼
Tijen Ugur
Mother of one, travel lover, and the person making sure all the numbers make sense.
Tijen manages finance, reporting, budgeting, and the “adult responsibilities” side of Drybox.
Behind every fast-growing brand is someone quietly making sure everything stays under control — that’s Tijen.
UK Business Development Manager 🇬🇧
Cansel Okutur
Mother of two, coffee lover, and builder of new opportunities.
Cansel focuses on growing Drybox in the UK market, developing partnerships, expanding operations, and helping the brand reach new audiences internationally.
Calm under pressure, highly organized, and always thinking three steps ahead.
Import & Export Department 🌍
Mersiye Karadag
The international shipping magician and unofficial flight-tracking expert.
Mersiye handles import/export operations, coordinates global logistics, and keeps products moving across borders without the rest of the team losing their minds.
If something complicated needs solving internationally, she’s already on it.
Food Engineer 🥭
Fatih Öztürk
The science behind the crunch and a true food geek.
Fatih oversees product quality, production processes, and all the technical details that turn fresh fruit into Drybox snacks.
He makes sure every bite stays crispy, delicious, and exactly how it should be
Head of Marketing ✨
Mina Gencoglu
Mother of two, trend hunter, matcha addict, and the creative energy behind the brand.
From campaigns and collaborations to storytelling and social media strategy, Mina helps shape how Drybox looks, feels, and connects with people.
She understands one important thing very well: snacks should never be boring.